§ 4-7.1403. Application of Regulations.

(a)

Provisions Supplement General Business License Regulations. The provisions of this article are intended to augment and be in addition to provisions of the general business license regulations of the City contained in Title 6 of the Modesto Municipal Code. Whenever the provisions of this article impose a greater restriction upon persons, premises, businesses, or practices than is imposed by the general business license regulations, the provisions of this article shall control.

(b)

Interval Between Sales. Any person who has held a sale, as regulated hereunder, at the location stated in the application, within one year last past from the date of such application shall not be granted a license.

(c)

Restricted Location. Where a person applying for a license hereunder operates more than one place of business the license issued shall apply only to the one store, or branch specified in the application and no other store or branch shall advertise or represent that it is cooperating with it, or in any way participating in the license sale, nor shall the store or branch conducting the license sale advertise or represent that any other store or branch is cooperating with it or participating in any way in the licensed sale.

(d)

Persons Exempted. The provisions of this article shall not apply to or affect the following persons:

(1)

Persons acting pursuant to an order or process of a court of competent jurisdiction;

(2)

Persons acting in accordance with their powers and duties as public officials;

(3)

Duly licensed auctioneers, selling at auction;

(4)

Any publisher of a newspaper, magazine or other publication, who publishes in good faith, any advertisement, without knowledge of its false, deceptive or misleading character, or without knowledge that the provisions of this ordinance have not been complied with.

(Added by Ord. 240-C.S., effective 5-7-58)